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Nội dung được cung cấp bởi James Meads. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được James Meads hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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Private Events as a Marketing Strategy - Gregory Vider from Apadua

31:38
 
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Manage episode 456065516 series 3315703
Nội dung được cung cấp bởi James Meads. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được James Meads hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode of The Procurement Software Podcast, host James Meads welcomes Gregory Vider, co-founder and CEO of Apadua, to discuss their recent Indirect Procurement Days invite-only mini conference held near Frankfurt, Germany.

Their conversation delves into the benefits of networking in a more intimate setting compared to larger conferences.

Tune in to explore how these innovative events could shape the future of marketing in the procurement space.

Private Events as a Marketing Strategy

This week, Gregory explores the rise of micro events and their unique role in transforming procurement marketing. These intimate gatherings offer a fresh alternative to traditional conferences, prioritising personal connections and meaningful engagement.

Gregory highlights how micro events, like Apadua’s recent gathering at the Villa Rothschild in Königstein, create a relaxed atmosphere for attendees to connect. Through informal settings—such as a “kitchen party” with tapas and self-serve drinks—participants can engage in deeper conversations and build lasting relationships.

A key insight is the focus on community-building. By bringing together satisfied clients and potential customers, Apadua fosters authentic interactions that extend beyond the event itself. Gregory explains how this approach strengthens emotional connections with the brand, laying the groundwork for trust and loyalty.

Another advantage? Micro events offer cost-effective solutions while giving organisers complete control over the attendee experience. This enables companies to align the event’s structure with their values and goals, ensuring a more targeted and impactful outcome.

By reimagining networking through micro events, Gregory demonstrates how companies can create memorable experiences, nurture relationships, and drive long-term value in today’s dynamic procurement landscape.

Timestamps:

[00:03:07] Productivity and collaboration platform.

[00:04:11] Procurement and stakeholder collaboration.

[00:11:41] Kitchen party event concept.

[00:12:11] Unconventional event networking experience.

[00:17:06] Emotional attachment to software.

[00:21:30] ROI from conference participation.

[00:25:49] Community building through events.

And that wraps up another episode of The Procurement Software Podcast!

Thanks again for listening, and do please leave us a review on Apple Podcasts or rate us on Spotify. Every one helps!

We'll be back at the same time next week, so see you there.

If you want to learn more about Procurement Software, check out the useful links below.

Stay in touch!

  1. Connect with Gregory Vider on LinkedIn
  2. Check out Apadua
  3. Download our Tech Map for Enterprise
  4. Download our Tech Map for Mid-Market
  5. Download our Tech Map for SMEs
  6. Find your perfect procurement tech solution in our Software Finder app
  7. Sign up for the Procurement Software Newsletter
  8. Book an Intro Call and let’s talk all things Digital Procurement!
  9. Connect with James on LinkedIn

  continue reading

156 tập

Artwork
iconChia sẻ
 
Manage episode 456065516 series 3315703
Nội dung được cung cấp bởi James Meads. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được James Meads hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode of The Procurement Software Podcast, host James Meads welcomes Gregory Vider, co-founder and CEO of Apadua, to discuss their recent Indirect Procurement Days invite-only mini conference held near Frankfurt, Germany.

Their conversation delves into the benefits of networking in a more intimate setting compared to larger conferences.

Tune in to explore how these innovative events could shape the future of marketing in the procurement space.

Private Events as a Marketing Strategy

This week, Gregory explores the rise of micro events and their unique role in transforming procurement marketing. These intimate gatherings offer a fresh alternative to traditional conferences, prioritising personal connections and meaningful engagement.

Gregory highlights how micro events, like Apadua’s recent gathering at the Villa Rothschild in Königstein, create a relaxed atmosphere for attendees to connect. Through informal settings—such as a “kitchen party” with tapas and self-serve drinks—participants can engage in deeper conversations and build lasting relationships.

A key insight is the focus on community-building. By bringing together satisfied clients and potential customers, Apadua fosters authentic interactions that extend beyond the event itself. Gregory explains how this approach strengthens emotional connections with the brand, laying the groundwork for trust and loyalty.

Another advantage? Micro events offer cost-effective solutions while giving organisers complete control over the attendee experience. This enables companies to align the event’s structure with their values and goals, ensuring a more targeted and impactful outcome.

By reimagining networking through micro events, Gregory demonstrates how companies can create memorable experiences, nurture relationships, and drive long-term value in today’s dynamic procurement landscape.

Timestamps:

[00:03:07] Productivity and collaboration platform.

[00:04:11] Procurement and stakeholder collaboration.

[00:11:41] Kitchen party event concept.

[00:12:11] Unconventional event networking experience.

[00:17:06] Emotional attachment to software.

[00:21:30] ROI from conference participation.

[00:25:49] Community building through events.

And that wraps up another episode of The Procurement Software Podcast!

Thanks again for listening, and do please leave us a review on Apple Podcasts or rate us on Spotify. Every one helps!

We'll be back at the same time next week, so see you there.

If you want to learn more about Procurement Software, check out the useful links below.

Stay in touch!

  1. Connect with Gregory Vider on LinkedIn
  2. Check out Apadua
  3. Download our Tech Map for Enterprise
  4. Download our Tech Map for Mid-Market
  5. Download our Tech Map for SMEs
  6. Find your perfect procurement tech solution in our Software Finder app
  7. Sign up for the Procurement Software Newsletter
  8. Book an Intro Call and let’s talk all things Digital Procurement!
  9. Connect with James on LinkedIn

  continue reading

156 tập

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