Producing Awesome Content with AI Tools with MarketMuse’s Aki Balogh

The Product Launch Podcast

Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like

• Using analytics to improve decision making
• Approach big problems from a fresh perspective
• Identifying powerful use cases within your target market for your product
• Testing your value proposition
• Measuring and describing the ROI of your product for your customer

Resources:

• MarketMuse Blog - https://blog.marketmuse.com/
• MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
• Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
• Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
• Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
• Openview Venture Partners - https://openviewpartners.com/
• FirstRound Newsletter - https://firstround.com/review/
• Pricing - Price Intelligently - https://www.priceintelligently.com/
• Hubspot- Marketing - https://www.hubspot.com/products/marketing

Connecting with Aki:

• Email Aki at [e-mail]
• Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh
  

Free Email Course

• How to Build a Profitable AI-Powered B2B SaaS Business for Less Than $750 - https://nxtstep.io/b2bsaas

Connect with Sean

• Subscribe to my YouTube Channel - https://www.youtube.com/@nxtstepsean
• Connect with me on LinkedIn - https://www.linkedin.com/in/sean-boyce/

Notes generated by Podcast Show Notes (podcastshownotes.ai)