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Free trial vs freemium: how to decide which is best for your product? | Chang Chen, Head of Growth and Marketing, Otter.ai
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Manage episode 319430015 series 3068347
Some companies have a free trial, whereas others have a free tier that encourages users to upgrade.
When do you know which strategy to pick?
Chang Chen, who leads growth and marketing at Otter.ai, has tried it all - freemium, free trial, even how long each free trial should be.
In this episode, she didn't just talk about which one worked for Otter, she dropped some brilliant frameworks for you to figure out what's best for your own product.
We also discussed:
- How to run experiments to figure out what's the optimal length for a free trial
- How to conduct user research to understand how to structure your trial or free tier
- Why it often doesn't work to have both a free trial AND a free tier
- Common mistakes made when designing these free versions of your product
Connect with Chang on Linkedin if you wish to discuss more about free trials vs freemium!
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.
If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 26, 2024 11:34 (). Last successful fetch was on September 13, 2023 14:41 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 319430015 series 3068347
Some companies have a free trial, whereas others have a free tier that encourages users to upgrade.
When do you know which strategy to pick?
Chang Chen, who leads growth and marketing at Otter.ai, has tried it all - freemium, free trial, even how long each free trial should be.
In this episode, she didn't just talk about which one worked for Otter, she dropped some brilliant frameworks for you to figure out what's best for your own product.
We also discussed:
- How to run experiments to figure out what's the optimal length for a free trial
- How to conduct user research to understand how to structure your trial or free tier
- Why it often doesn't work to have both a free trial AND a free tier
- Common mistakes made when designing these free versions of your product
Connect with Chang on Linkedin if you wish to discuss more about free trials vs freemium!
Visit our Product Led Sales blog for more insights, and follow HeadsUp on Linkedin.
If you have questions for me about PLG, growth, or marketing, here's my Linkedin and Twitter.
49 tập
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