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Growth strategies that took HashiCorp from open source to PLG | Caroline Guo, Head of Growth at HashiCorp
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Manage episode 338922679 series 3068347
HashiCorp started as an open-source tool.
It’s now a $6B public company with PLG, enterprise, and open-source products.
Caroline Guo, HashiCorp’s Head of Growth, shared with us how HashiCorp built a cutting-edge internal engine for its PLG motion.
Here are some of the learnings we discussed on the latest episode of the Product Led Sales podcast:
- The data available from open-source products differs from sales-led and product-led products. HashiCorp had to retool it’s approach to data as it moved into PLG.
- Product and GTM teams in PLG should be goaled against a standardized set of metrics. Listen to the episode to hear Caroline deep dive into the exact metrics HashiCorp cares about at each step of the user journey.
- How HashiCorp enriches its Salesforce to arm its sellers with product usage data and PQL scores
…and much much more in the full episode!
49 tập
Series đã xóa ("Feed không hoạt động" status)
When? This feed was archived on February 26, 2024 11:34 (). Last successful fetch was on September 13, 2023 14:41 ()
Why? Feed không hoạt động status. Server của chúng tôi không thể lấy được feed hoạt động của podcast trong một khoảng thời gian.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 338922679 series 3068347
HashiCorp started as an open-source tool.
It’s now a $6B public company with PLG, enterprise, and open-source products.
Caroline Guo, HashiCorp’s Head of Growth, shared with us how HashiCorp built a cutting-edge internal engine for its PLG motion.
Here are some of the learnings we discussed on the latest episode of the Product Led Sales podcast:
- The data available from open-source products differs from sales-led and product-led products. HashiCorp had to retool it’s approach to data as it moved into PLG.
- Product and GTM teams in PLG should be goaled against a standardized set of metrics. Listen to the episode to hear Caroline deep dive into the exact metrics HashiCorp cares about at each step of the user journey.
- How HashiCorp enriches its Salesforce to arm its sellers with product usage data and PQL scores
…and much much more in the full episode!
49 tập
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