Mastering Social Media for Service Businesses With Social Jazz, Marlen Weber, and Britany Cruz

The Profit Roadmap

On this episode of the Profit Roadmap podcast, Ryan and Bekah chat with Britany Cruz and Marlen Weber from Xplor, and Paul Baccaro from Social Jazz.

They cover:

• The importance of social media for service businesses
• How to create engaging content for your social platforms
• The role of AI in social media marketing
• Tips for getting started with social media marketing
• And so much more!

Why Social Media Matters for Service Businesses

One of the biggest challenges for service businesses today is standing out online, but this is still one of the easiest ways to connect with potential clients.

Paul explained that social media is where people's attention is focused nowadays. He said, "Every marketer is trying to get where the eyeballs are at and they're all in social."

Creating Engaging Content

When it comes to creating content for social media, the guests had some great advice:

1. Be authentic: Marlen talked about the importance of showing your personality and humanizing your brand.
2. Use video: Britany mentioned that video content, especially short-form video, has become super popular.
3. Tell your story: Paul suggested sharing behind-the-scenes content and explaining why you do what you do.

Wondering what kind of content you can create for your field services brand?

Here are a few popular topics you can use:

• Answering client questions
• Entertaining content that surprises or delights your audience
• Educating your clients on my services/products are important

The Power of AI in Social Media Marketing

The group had an interesting discussion about how AI is changing social media marketing.

Paul said that his company, Social Jazz, is exploring ways to use AI to help businesses create better content.

Britany shared that she uses AI tools like ChatGPT every day to help with content creation, writing captions for social media, and helping to spark new ideas.

Even though AI is getting better every day, all of the guests agreed that AI isn't a replacement for human creativity.

As Paul put it, "The AI is a great tool to help you get there quicker, but ultimately you're still the one driving it and telling it what you want."

Getting Started with Social Media Marketing

For businesses just starting out with social media marketing, the experts had some advice:

1. Start with the basics: Britany suggested focusing on YouTube, Facebook, and Instagram to begin with.
2. Use scheduling tools: Paul talked about how Social Jazz helps businesses plan and schedule their social media posts.
3. Take lots of pictures: Paul also encouraged business owners to take more photos throughout their day for content.
4. Don't be afraid to be "cringy": Marlen said, "Everything is cringe until you're successful."

Responding to Comments and Reviews

The group also talked about how important it is to connect with your audience in the comments section.

Marlen said, "The comment section is your stage. That's where people are looking to see how you present yourself, how you talk, your personality, your voice."

What about negative comments and reviews?

This is your chance to make things right and address these things head on–ultimately they can make a bigger positive impact than a bunch of light 5-star reviews.

Social Media as a Recruiting Tool

Did you know that social media can play a role in recruiting?

Marlen said that potential employees will usually check out a company's social media page to get a feel for the culture and how they treat their customers.

Pro Tip: Be sure to feature your team on your social media pages every now and then.

Tips for Social Media Success

To wrap up the episode, the experts offered some final tips for social media success:

1. Be consistent: Regular posting is key to building an audience.
2. Use trending audio: Britany suggested using popular songs or sounds in your video content.
3. Show your personality: Don't be afraid to let your brand's unique voice shine through.
4. Engage with your audience: Respond to comments and messages to build relationships.
5. Track your results: Use analytics to see what content is performing best and adjust your strategy accordingly.

Learn More

Want to learn more? Check out the websites for SocialJazz (or here for Fieldedge members) and Xplor.

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