Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
How far can you push a story before it backfires?
Manage episode 400521801 series 3241047
The team representing a Bollywood model and actress in India announced she had passed away from cervical cancer a week ago. Newspapers ran tributes, colleagues paid their respects.
But 24 hours later she announced she wasn't dead but had just been trying to raise awareness of the terrible disease.
Did she go to far?
The backlash has been enormous but was it worth it from a PR perspective?
To discuss this and look at what PR people in any discipline can learn from this case, I reached out to Jaideep Shergill this week from Pitchfork Partners in Mumbai, India.
We also talk about two other recent PR stories Jaideep has been talking about on LinkedIn. Firstly, how music bands are taking on the environmental message and winning when they take their band on global tours, and the impact of globalisation on PR.
Find Jaideep at https://www.pitchforkpartners.com/
96 tập
Manage episode 400521801 series 3241047
The team representing a Bollywood model and actress in India announced she had passed away from cervical cancer a week ago. Newspapers ran tributes, colleagues paid their respects.
But 24 hours later she announced she wasn't dead but had just been trying to raise awareness of the terrible disease.
Did she go to far?
The backlash has been enormous but was it worth it from a PR perspective?
To discuss this and look at what PR people in any discipline can learn from this case, I reached out to Jaideep Shergill this week from Pitchfork Partners in Mumbai, India.
We also talk about two other recent PR stories Jaideep has been talking about on LinkedIn. Firstly, how music bands are taking on the environmental message and winning when they take their band on global tours, and the impact of globalisation on PR.
Find Jaideep at https://www.pitchforkpartners.com/
96 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.