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The Power of Attention: Insights from a Billion-View Content Creator
Manage episode 432813691 series 3422694
Nội dung được cung cấp bởi Rachel Roth. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Rachel Roth hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Short form video content is the trend right now, and it’s not going anywhere. But how can you leverage this trend to make impactful content that resonates without constantly stressing out about low views and the algorithm?
In today’s episode, Rachel sat down with Hilary Billings, a powerhouse in the field and co-founder of Attentioneers, to talk all things strategy.
Creating viral videos is not a straight line journey. According to Hilary, successful videos need to leverage certain formulas. With 20 million new videos going live daily, the saturation is real. So how do you make your content stand out?
Video feels personal. It’s a way for people to get to know you. However, it’s not just about what you do but how you do it. Listen in as Hilary shares the three things that every piece of content you create needs.
Don’t make content from a place of scarcity. The energy you put behind your video matters. Remember, you can’t out strategize bad content.
So, release the fear, get out there, and start making an impact with your videos.
More Wisdom from Hilary: https://www.attentioneers.com/ Follow Hilary on TikTok: https://www.tiktok.com/@hilarybillings
Connect with Rachel: https://www.rachelrroth.com/
Follow her on Instagram @rachel_r_roth
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