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Ep 141: Secrets To Command Premium Prices & Get Clients On Demand W/ Russ Ruffino
Manage episode 350439927 series 2896564
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As famously said by Richie Norton: “It’s really simple. Sell high-value stuff to people who value high-value stuff.”
So why is it so hard to sell that value? For many entrepreneurs and business owners, selling any service can be intimidating, but when it comes to selling a high-ticket service, it can be even more nerve-wracking.
As a business owner, coach, and consultant, you know the value you’re bringing to the table, but how do you communicate that to your audience and customers?
Thankfully, today this amazing coach and I have your back. In this episode, we’ve invited Russ Ruffino.
Russ is the Founder of Clients on Demand, an Inc. 500 company that helps coaches, experts, and service providers attract the right clients at the right price, anytime they want. Back at the height of the economic recession, Russ Ruffino paid his bills by working hard hours as a bartender. He was first inspired to launch his career after noticing a friend’s success in online marketing and social media. Russ Ruffino was so inspired by the industry that he threw himself entirely into learning how to create and sell products online. Now known as Clients on Demand, he developed an e-book and video course based on his ideas and priced it at $197– and to his surprise, he made a sale. The proof of this internet marking concept was a game-changer. Russ quit his bartending job with no more than $500 in his pocket, ready to start a new business journey - and hasn’t looked back since! He’s on a mission to get his clients to $1 billion in gross revenue annually.
In this episode, Russ will be sharing:
1) The Real Reason Why Clients Won't Pay Premium
2) The Strategies To Overcome Any Objections Before They Are Ever Made
3) The Steps He Took To Create A Deep Lasting Connection In The 1st 2 Minutes of Every Call
Learn more about Russ Ruffino:
Website: https://www.clientsondemand.com/
LinkedIn: https://www.linkedin.com/in/russruffino/
Instagram: https://www.instagram.com/russruffino/
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