EP 4: From Scared to Confident: A Journey to Success on LinkedIn | Britta Blanski
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- We talk about her journey from Minnesota to Italy.
- Her experience starting and evolving her podcast and her insights on employer branding and effectively utilizing LinkedIn.
- Over the years, her podcast has evolved to focus on workplace culture, personal branding, and employer branding beyond just LinkedIn.
- We talk about the nuances of employer branding and the disconnect between corporate messaging and authentic employee experiences.
- Britta emphasizes the importance of building trust, fostering open communication, and leading by example to create a genuine employer brand that resonates with employees and potential candidates.
- The episode concludes with a discussion on overcoming the fear of sharing on LinkedIn, with Britta encouraging listeners to take small steps, embrace authenticity, and lead with purpose.
- She shares examples of clients who have made progress in their LinkedIn journey and emphasizes the importance of consistency and perseverance in leveraging the platform effectively.
TAKEAWAYS:
--> The show provides valuable insights into personal branding, employer branding, and the power of authenticity in building meaningful connections on LinkedIn.
--> Britta's journey serves as a testament to the transformative impact of stepping out of one's comfort zone and embracing vulnerability in the digital space.
https://brittajuneandco.com/
https://www.linkedin.com/in/brittablanski/
Introduction to Podcasting: 00:00:00-00:00:29
Britta's Podcast Journey: 00:00:29-00:03:26
Impact of Podcast Invitation: 00:03:26-00:05:11
Britta's Journey from Minnesota to Italy: 00:06:39-00:09:19
Reflection on Past Content: 00:09:19-00:09:51
Starting a Business in Social Media: 00:09:51-00:29:13
Encouraging Employee Engagement on LinkedIn: 00:29:13-00:39:07
Supporting Clients in Content Creation: 00:39:07-00:44:40
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