226 | Simplifying Marketing for Small Businesses: Erika Robinson on Leveraging Constant

The Resilient Retail Game Plan

Grab your essential FREE guide - How to clear excess stock without damaging your brand.

--

How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses

[00:15] Meet Erika Robinson from Constant Contact

[02:15] Erika's Journey as a Small Business Owner

[04:39] Marketing Challenges for Small Business Owners

[06:22] How Constant Contact Simplifies Marketing

[07:50] The Power of AI in Marketing

[13:49] Email Marketing and Lead Generation

[17:28] Constant Contact's UK Launch and Future Plans

[21:08] A Special Offer from Constant Contact

Links:

Learn more about Constant Contact: https://www.constantcontact.com/uk

Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/