216. Starbucks Adds NFTs, Robots, and Food, What Drives Down Rising Labor Costs

The Restaurant Report

A new entry into the use case for NFTs and their connection to loyalty and rewards is now Starbucks. They unveiled Starbucks Odyssey, a new experience powered by Web3 layer two solution Polygon that will offer Starbucks Rewards members and partners (employees) in the United States the opportunity to earn and purchase digital collectible assets that will unlock access to new benefits and immersive coffee experiences.
Polygon is an Ethereum sidechain that enables faster, cheaper, and more energy-efficient transactions than Ethereum. It has become a late favorite of brand partners, with firms like Coca-Cola and Reddit launching NFTs on Polygon. Also, Disney picked Polygon for its Web3 accelerator program this past summer. Additionally, Ethereum recently converted to a technology that is 99.9% cleaner than its previous power monster mining solution.
This could be the solution that bridges the gap for restaurants into the metaverse, web3, and the next generation of blockchain tech that may make payment, loyalty, supply chain, and other tech obsolete.
Also, in this episode.
What's driving restaurants sales
How do restaurants beat the $25 an hour rising labor costs
Will meme restaurants become all the rage?