220. Building a Growth Brand in 2023

The Restaurant Report

These days, part of building a brand is the commitment to digital and addressing the needs of the new consumer - Hawaiian Bros has put together a model for growth that causes some fast casual operators to scratch their heads.
GROWTH + EXPANSION: As one of the fastest-growing concepts in the country. they have built a fan base across Missouri, throughout Texas and Oklahoma, in Chicago and New York, and are expanding with a new strategy around franchising.
In 2020, they had only nine locations; now, 36 locations are in the process of franchising to a variety of new markets.
With an average unit volume (AUV) of over $4.4 million and sales of $55 million in 2021, a whopping increase of 169% from the previous years.
What makes them unique is the brand positioning between the fast-casual and quick-service restaurants, where they focus on speed and throughput.
Listen to our interview with Scott Ford, President & co-CEO of Hawaiian Bros.
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