Connecting with Nature without Disconnecting from Business Opportunity: Bob Wheeler, President and CEO, Airstream

The Restless Ones

How does a company build for the quintessential duality of creating a product that is focused on unplugging from day-to-day life, and their customers connected? Whether it’s our new “work from anywhere” reality, or keeping a lifeline available in case of an emergency, a connection to key information and opportunity is often necessary for even the most die-hard campers and nature lovers. Enter Airstream, the iconic 91 year-old RV company that has to face its own mission of staying true to the past, while building for the future, and harnessing the power of connectivity to make it happen.
In this episode of The Restless Ones, we have the pleasure of sitting with Bob Wheeler, President and CEO of Airstream, who has led his company to embrace the notion that connecting with nature no longer means you need to completely disconnect. For a product that seemingly never changes on the outside, Bob and team are making hundreds of innovations on the inside. From electrifying the fleet to enabling connectivity that can allow users to control and monitor the vehicle, stay connected, and let the company harness the data they need to continue to push the company to the future – innovation is at the core of this iconic company.

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