Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
The Interview: Sprinter Creative Director, Eduardo Recio
Manage episode 379676266 series 3034969
In this episode of The Interview Series, host Karl McKeever travels to Barcelona to sit down with Eduardo Recio, Creative Director eCommerce & Retail, for leading Spanish multi-sport retail brand, Sprinter.
First showcased in its new Madrid store - its largest store to date - Sprinter’s new store concept, created by UK-based creative and innovation studio Dalziel & Pow,, is redefining the retailer’s core retail proposition.
The 4000 sqm space allows Sprinter to introduce a range of immersive and interactive experiences to educate and inspire customers—positioning the business as the sports authority and raising the bar significantly. In another first, the concept also introduces its established online cycling offer, Deporvillage, for the first time in physical retail.
In this episode, we examine the story behind the retailer’s game-changing retail concept, the key challenges that retailers in the sports sector face to deliver a winning customer experience, and look back on Eduardo’s own career retail—which first began here in the UK.
100 tập
Manage episode 379676266 series 3034969
In this episode of The Interview Series, host Karl McKeever travels to Barcelona to sit down with Eduardo Recio, Creative Director eCommerce & Retail, for leading Spanish multi-sport retail brand, Sprinter.
First showcased in its new Madrid store - its largest store to date - Sprinter’s new store concept, created by UK-based creative and innovation studio Dalziel & Pow,, is redefining the retailer’s core retail proposition.
The 4000 sqm space allows Sprinter to introduce a range of immersive and interactive experiences to educate and inspire customers—positioning the business as the sports authority and raising the bar significantly. In another first, the concept also introduces its established online cycling offer, Deporvillage, for the first time in physical retail.
In this episode, we examine the story behind the retailer’s game-changing retail concept, the key challenges that retailers in the sports sector face to deliver a winning customer experience, and look back on Eduardo’s own career retail—which first began here in the UK.
100 tập
Tất cả các tập
×Chào mừng bạn đến với Player FM!
Player FM đang quét trang web để tìm các podcast chất lượng cao cho bạn thưởng thức ngay bây giờ. Đây là ứng dụng podcast tốt nhất và hoạt động trên Android, iPhone và web. Đăng ký để đồng bộ các theo dõi trên tất cả thiết bị.