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S1E14 | Event Marketing Demystified: Measuring Impact & Maximising Returns! | Sian Jenkins
Manage episode 367791116 series 3438071
Nội dung được cung cấp bởi Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ben Shipley - Trust The Process and Ben Shipley - Chief Growth Officer at Trust The Process hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.
But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔
In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game.
Key Takeaways:
🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.
🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.
💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.
Are you ready to revolutionise your event marketing?
Connect With Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/
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