S1E5 | How to win high-value, best-fit customers for your Business | Carl Price

The Rev up

All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?

In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.

Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.

Watch this episode to:

• 
  Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context
• Learn how to effectively qualify prospects (including a step that is overlooked by most)
• Innovative ways to measure buyers intent to focus your sales efforts
• Discover how to get the most out of remote sales teams
• Uncover why measuring ‘engagement’ may be a more valuable metric than ‘activities’.

Connect with Us:

Instagram: @trusttprocess

LinkedIn: www.linkedin.com/company/trust-the-process

Website: www.trusttheprocess.com.au