))
Why PLG suck, and how to fix it (with Wes Bush)
Manage episode 431759629 series 3380698
Nội dung được cung cấp bởi Mikkel Plæhn. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Mikkel Plæhn hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
PLG sucks. Especially if you don't know what you're doing.
Too many people assume you just turn on the self-serve button and watch the money roll in. And they couldn't be more wrong.
In this episode, we talk with Wes Bush, Founder of ProductLed.com, about everything you need to know about PLG and what you need to do to run it right.
- (00:00) - Introduction
- (02:18) - Introducing the Guest: Wes Bush
- (03:05) - Diving into Product-Led Growth (PLG)
- (05:16) - So why does it suck?
- (08:43) - Solving for simplicity or complexity?
- (14:32) - PLG in Different Business Stages
- (19:57) - Pricing and Packaging in PLG
- (21:19) - The Challenges of Implementing PLG
- (21:43) - Strategic Shifts and Organizational Impact
- (23:04) - Primary Go-to-Market Motion
- (24:43) - Diagnosing PLG Struggles
- (25:31) - What to Give Away for Free
- (27:55) - Real-World Examples and Intentionality
- (29:56) - Balancing PLG and Sales-Led Approaches
- (32:07) - Commitment to PLG Strategy
- (37:12) - Competing with PLG Competitors
- (39:22) - Final Thoughts on PLG
***
This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.
That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.
***
Connect with us
✉️ Newsletter: revenueletter.substack.com
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com
161 tập
Chia sẻ
