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Content Strategy & more with Caitlin Burns, Content Lead at Dovetail #64
Manage episode 355342265 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.
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Here’s what we’re covering:
- What is Dovetail? Who’s using the product and gets the most value?
- Does Caitlin use Dovetail for customer research?
- Why Dovetail’s website design catches the eye?
- The importance of a good website design.
- The role of SEO content in Dovetail’s content strategy.
- How Dovetail approaches keyword research.
- Conducting Customer research.
- Dovetail’s magazine Outlier:
- How the Slack community contributes to Dovetail’s success.
- How Dovetail evaluates content marketing performance and ROI.
- What the future holds for SaaS content marketing?
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Useful Links:
- Dovetail's Website: https://dovetailapp.com
- Dovetail's magazine Outlier: https://dovetailapp.com/outlier/
- Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-burns-75a879a7/?originalSubdomain=au
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 tập
Manage episode 355342265 series 2993543
In this episode of The SaaS SEO Show, we’ve interviewed Caitlin Burns, Content Lead at Dovetail, and discussed content strategy, SEO content and more.
************************
Here’s what we’re covering:
- What is Dovetail? Who’s using the product and gets the most value?
- Does Caitlin use Dovetail for customer research?
- Why Dovetail’s website design catches the eye?
- The importance of a good website design.
- The role of SEO content in Dovetail’s content strategy.
- How Dovetail approaches keyword research.
- Conducting Customer research.
- Dovetail’s magazine Outlier:
- How the Slack community contributes to Dovetail’s success.
- How Dovetail evaluates content marketing performance and ROI.
- What the future holds for SaaS content marketing?
************************
Useful Links:
- Dovetail's Website: https://dovetailapp.com
- Dovetail's magazine Outlier: https://dovetailapp.com/outlier/
- Caitlin on LinkedIn: https://www.linkedin.com/in/caitlin-burns-75a879a7/?originalSubdomain=au
************************
Stay Tuned:
► Website: https://minuttia.com/
► LinkedIn: https://bit.ly/2DHaJNr
► YouTube: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is brought to you by Minuttia and is sponsored by Ahrefs.
Visit ahrefs.com/awt and sign up for free!
112 tập
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