Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Nội dung được cung cấp bởi Minuttia. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Minuttia hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Player FM - Ứng dụng Podcast
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Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
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Video Content Strategy with Sam Oh, VP of Marketing at Ahrefs #80
Manage episode 367129709 series 2993543
Nội dung được cung cấp bởi Minuttia. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Minuttia hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
************************
Timestamps:
- (01:54) - Who is Sam Oh?
- (02:38) - Sam’s background.
- (05:35) - What is Ahrefs?
- (06:36) - Sam’s first steps with Ahrefs.
- (07:52) - Sam’s learnings.
- (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
- (13:43) - The state of video marketing for B2B SaaS companies.
- (17:44) - Sam’s thoughts on outsourcing video production.
- (10:51) - Examples of SaaS companies leveraging video marketing.
- (24:48) - YouTube video formats.
- (26:55) - Ahrefs approach on short-form videos.
- (29:02) - Ahrefs YouTube strategy.
- (33:34) - What does the future fold for Ahrefs video content marketing?
- (34:45) - Content localization.
- (38:13) - Managing negative comments.
- (39:44) - Thoughts on SGE.
- (42:00) - Learn more about Sam and Ahrefs and get in touch.
- (42:17) - Outro
************************
Useful Links:
Website: https://ahrefs.com/awt
YouTube: https://www.youtube.com/@AhrefsCom
Sam on Twitter: https://twitter.com/samsgoh
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 tập
Chia sẻ
Manage episode 367129709 series 2993543
Nội dung được cung cấp bởi Minuttia. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Minuttia hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Sam Oh, VP of Marketing at Ahrefs, and discussed video content strategy at Ahrefs, product-led content marketing, and more.
************************
Timestamps:
- (01:54) - Who is Sam Oh?
- (02:38) - Sam’s background.
- (05:35) - What is Ahrefs?
- (06:36) - Sam’s first steps with Ahrefs.
- (07:52) - Sam’s learnings.
- (10:16) - Should other B2B SaaS companies approach marketing as Ahrefs?
- (13:43) - The state of video marketing for B2B SaaS companies.
- (17:44) - Sam’s thoughts on outsourcing video production.
- (10:51) - Examples of SaaS companies leveraging video marketing.
- (24:48) - YouTube video formats.
- (26:55) - Ahrefs approach on short-form videos.
- (29:02) - Ahrefs YouTube strategy.
- (33:34) - What does the future fold for Ahrefs video content marketing?
- (34:45) - Content localization.
- (38:13) - Managing negative comments.
- (39:44) - Thoughts on SGE.
- (42:00) - Learn more about Sam and Ahrefs and get in touch.
- (42:17) - Outro
************************
Useful Links:
Website: https://ahrefs.com/awt
YouTube: https://www.youtube.com/@AhrefsCom
Sam on Twitter: https://twitter.com/samsgoh
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 tập
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Tương tự như The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Player FM - Ứng dụng Podcast
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
Chuyển sang chế độ ngoại tuyến với ứng dụng Player FM !
