114. How to Pick the Right Product for a Sales Funnel [Funnel Series]

The Savvy Seller with Kristen Doyle

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Last week in episode 113, we covered the basics when it comes to sales funnels. Now that you know what a funnel is, why you should have them in your business, and different types of funnels, let’s go a little deeper!
Today we’re discussing an important piece of the puzzle - choosing the right product for a sales funnel. If you’ve been in business for a while, chances are you have several products or offers available that you could sell to your audience. But which one is the best fit for your first funnel? This is an important decision and I’m here to help!
In this episode, I’ll give you three main criteria you can use to choose your product for a sales funnel. Selecting the right product for the right funnel makes it easy for potential buyers to say YES and purchase from you! Whether you choose a mini-course, simple template, or printable bundle, using this criteria as your guide will help you land on a product that resonates best with your audience.

02:10 - What makes a product an “easy yes” for customers?
03:52 - Choosing a product connects to other offers you have
05:08 - Why you need to consider the sales history of the product or offer you’re putting into a sales funnel
06:01 - One specific product that always gives people a quick win
07:33 - What to do this week to build customer excitement
Links & Resources:

• Episode 113, The Non-Scary Guide to Funnels for Digital Product Sellers
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode114

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Check out my Everything Page at https://kristendoyle.co/everything