72. What is a Funnel? A Simple Guide for TPT Sellers

The Savvy Seller with Kristen Doyle

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You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means.
So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them from browsers (or scrollers!) to buyers. I’ll explain more about what a funnel is, how it can benefit your TPT store, and how to create a funnel that feels warm and inviting in today’s episode.
02:30 - The components, or stages, of a funnel
04:30 - Big benefits of a funnel and how to start out simple
06:40 - Three quick tips for your funnel emails and a common mistake I see sellers make
08:35 - Using your funnel to guide people to the right resource without being pushy

Resources:

• Episode 67, 8 Ways to Get More Eyes on Your TPT Products
• Episode 42, Adding Lead Magnets to Your Site and Managing Multiple Lead Magnets
• Follow me on Instagram @kristendoyle.co
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode72

Check out my Everything Page at https://kristendoyle.co/everything