264 - How Nicole Miller Transformed Financial Struggles into a Successful Spa Business

The Scaling Wellness Podcast: Scale Your Massage Business

Welcome to the Scaling Wellness podcast! In this episode, we delve into the inspiring journey of Nicole Miller, the determined owner of Miller Massage, a boutique day spa in Surprise Arizona.

Nicole's story is one of resilience, as she shares her experiences of overcoming financial challenges to build a successful business from the ground up.

Throughout the episode, Nicole reflects on the obstacles she faced during the pandemic, including losing and regaining clients, expanding her business, and transitioning from a solo practitioner to managing a growing team.

She offers valuable insights into the mental shift required to embrace her role as a business owner, the complexities of handling finances, and the significant decision to switch her team from independent contractors to W-2 employees.

Nicole's candid discussion also touches on the realities of running a small business, from the impact of COVID-19 to managing client retention and salon policies. Her experiences with marketing strategies like Groupon, strong cancellation policies' importance, and relentless determination offer practical lessons for entrepreneurs in any industry.

Join us as we explore Nicole's journey of passion, perseverance, and entrepreneurial spirit.

Check out Nicole’s website:

https://millermassage.com/

Her social media pages:

facebook.com/millermassage/

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