3.15 University branding: defining and expressing identity - w/ Eleanna, Katja & Ari-Matti Erjansola

The Science Basement Podcast

University branding... doesn't sound interesting does it? Well, it turns out that not only it's a really cool subject, but there's actual academic research studying it! Find out more about it in this episode where Eleanna & Katja interview doctoral researcher Ari-Matti Erjansola, from the University of Helsinki. Ari-Matti Erjansola is a doctoral researcher at the University of Helsinki, Faculty of Social Sciences. His research focuses on rebranding, visual identity and mergers & acquisitions, particularly in the higher education sector. Ari-Matti is currently finalizing his doctoral dissertation and he also works at Aalto University Executive Education. Full transcript of the episode: https://drive.google.com/file/d/1KM33RpO53DrNtYrTznLnPnG0ZwXrk0Pq/view?usp=share_link Your hosts this week are Eleanna Asvestari & Katja Kaurinkoski. Editing by Steven Simmonds. Episode cover by Katja Kaurinkoski. TSB Podcast logo by Tomás Garnier Artiñano. Jingle by Havelocke. thisishavelocke.bandcamp.com Follow The Science Basement: Homepage: www.thesciencebasement.org Facebook: www.facebook.com/ScienceBasement Instagram: @sciencebasement Twitter: @ScienceBasement Email: [e-mail]