44: The problem with ‘food influencers’ | Chriss Prowler @prowlergram, Founder of Follow the Farang

The Singapore Noodles Podcast

Chriss Prowler: “The problem is that everyone looks at the world now from their own perspective. It’s all me, me, me, me. You look on Instagram, ‘It’s me eating their food’. And this is the wrong thing. It should be, ‘I went to their place and ate the food’, not ‘I’m doing them a favour’. You mentioned a couple of food bloggers and video guys earlier… They literally just go anywhere. If it’s got something on the menu that they don’t really know, they’d just buy it and make a video of it because they know that outside of a very small circle, everyone would think that that’s the wildest thing in the world. They are playing to a market that is completely ignorant.”

Prowler, founder of Follow the Farang and an avid traveller who shares the best places to eat on his Instagram @prowlergram, chats about how his life experiences led to him developing an adventurous palate, plus: *His gripe with food influencers these days* *The dish that was a turning point for him* *First impressions of Singaporean food* *Aspects of Singaporean food culture that Caucasians might find hard to accept* *How to introduce people to new cuisines* *Food recommendations in Singapore*