Powering Demand Through Buyer Research with Matt Malanga

The Sirkin Research Podcast

Matt Malanga is the Chief Marketing Officer at JW Player, the video platform for video-driven companies. Matt is a full-stack, hands-on CMO who is well-versed in disrupting industries, building winning cultures, and driving top-line growth. He has played a key marketing leadership role in five startups across SaaS and Fintech space - each getting to a successful exit either through an acquisition or IPO. Here are a few of the topics we’ll discuss on this episode of Long Story Short:

• Leveraging original research to create content and drive demand
• Aligning your internal stakeholders around what matters most to your buyers
• How to connect your ICP to your brand to drive awareness and relevance
• The importance of identifying the right survey audience and why it’s like a bullseye
• How to effectively launch a new brand in a competitive market
• Why quantifying buyer insights is the key to gaining alignment from your GTM team
• The importance of building a bridge to finance as a marketing leader
• How Sirkin Research’s work differs from Gartner and Forrester

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Connect with Sirkin Research:

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