Why Your Pricing Strategy is Holding You Back from a Sustainable Business

The Six Figure Personal Stylist Podcast

Does your pricing reflect the level of depth and value of the services you’re offering? Like many personal stylists, this issue probably hits close to home for you because you’re often left wondering if your pricing is right or if your services are setting you up for long-term success (preferably without burnout).

In part two of this Profit Power Moves series on The Six Figure Personal Stylist Podcast, you’ll discover what it takes to create a pricing strategy that’ll help you build a truly sustainable business. I’ll reveal how the right pricing supports you financially and strengthens the depth of your client relationships so that you get repeat business and a higher retention rate.

2:38 - Why stylists often underprice themselves and the mindset piece they’re missing

8:45 - One of the biggest challenges you want to avoid when deciding on your service prices

13:47 - What to consider when you calculate pricing for your services

19:37 - The importance of offsetting the fear you have around your price so that you can build a sustainable business

23:22 - My recommendation if you’re constantly shifting your prices and services out of fear

25:21 - Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it

Why Your Pricing Strategy is Holding You Back from a Sustainable Business
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1. Why Your Pricing Strategy is Holding You Back from a Sustainable Business (00:00:00)

2. Why stylists often underprice themselves and the mindset piece they’re missing (00:03:34)

3. One of the biggest challenges you want to avoid when deciding on your service prices (00:09:41)

4. What to consider when you calculate pricing for your services (00:14:43)

5. The importance of offsetting the fear you have around your price so that you can build a sustainable business (00:20:33)

6. My recommendation if you’re constantly shifting your prices and services out of fear (00:24:18)

7. Prices as a reflection of your self-worth (when they shouldn’t be) and how to overcome it (00:26:17)