Is your brand social on social?

The Social Barista

Is your brand social on social? Hello, I’m Joe Laber, The Social Barista and branding expert coming to you from my A Cup of Media home studio in Troy, Ohio. Welcome to A Cup of Social where I aim to give you simple and easy-to-use tips for leveraging the power of social media to help grow your customer or donor base. I’ve been helping radio stations, small businesses and nonprofits engage with their audiences on social since the days of MySpace back in the early 2000s. I hear brands tell me all the time that yes, they have a Facebook page but aren’t actively using it. So, are those brands really being social on social? Likely not. To be social on social, you need to start by posting custom and engaging content on a consistent basis. Content that merits reactions, comments, and shares. And don’t forget to join the conversation by reacting and responding to all the comments. This is where the social in social really begins. I encourage you to really enjoy and foster this process of engaging with current and potential customers and or donors. Please continue to follow me for my next freshly brewed blog. Have a question I’d love to hear from you. Please email me at [e-mail]. Thanks so much for joining me and be sure to have a great day on social!

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