Social Media Strategies for Small Businesses

The Social Media Takeaway - Louise McDonnell

In this week's episode of The Social Media Takeaway, I am delighted to welcome Peg Fitzpatrick, an accomplished social media strategist with over a decade of experience. Peg was the first head of social strategy for Canva, and she shares the story of how she helped grow Canva from a small startup to a global brand. In this episode, we explore the critical role of consistent social media engagement and the importance of networking and building partnerships for business growth. We also uncover some of the biggest misconceptions small businesses have about social media and offer practical advice on branding, engagement, and handling negative feedback. Whether you're new to social media or looking to refine your strategy, this episode will help you elevate your online presence and drive real results.

Get her new book here!

More about Peg:

Website
Linkedin
Facebook
Instagram
Twitter (X)

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.
Grab your copy now on Amazon!
Amazon UK
Amazon US

And please connect on social media and let me know what you thought of this episode!
LinkedIn
Instagram
Facebook
Facebook Group

Chương

1. Welcome to the Social Media Takeaway (00:00:00)

2. Introducing Peg Fitzpatrick (00:01:23)

3. Peg's Journey in Social Media (00:02:13)

4. The Canva Story (00:03:30)

5. Lessons from Canva's Success (00:06:40)

6. Engagement and Networking on Social Media (00:07:51)

7. Consistency and Basics for Small Businesses (00:12:52)

8. Peg's Book: The Art of Small Business Social Media (00:14:43)

9. Common Misconceptions About Social Media (00:16:06)

10. The Power of Catchphrases and Trends (00:19:08)

11. The Viral Cat Meme Disaster (00:19:55)

12. The Reality of Social Media Success (00:21:41)

13. Navigating Social Media Crises (00:24:14)

14. The Importance of Community and Engagement (00:31:42)

15. Book Release and Final Thoughts (00:34:12)