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Nội dung được cung cấp bởi Greg Isenberg. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Greg Isenberg hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
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How I use Pinterest and Google Trends to find startup ideas

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Manage episode 435769531 series 3009205
Nội dung được cung cấp bởi Greg Isenberg. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Greg Isenberg hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss!

1) What are anti-trends and how to spot them
• Anti-trends = opposite of what's hot right now
• Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
• Why it works: Creates a unique moat + appeals to overlooked market segments
• How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
• Pro tip: Always be on the lookout for what's NOT being talked about

2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
• Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.

3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
• Pro tip: Look for steady, sustainable growth rather than spikes

4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats

5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where's the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?

6) Remember: Anti-trends are about serving overlooked markets
• There's often less competition and more passionate audiences in these niches
• Don't be afraid to go against the grain!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

https://www.gregisenberg.com/

70,000+ people are already subscribed.

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

Episode Timestamps:
00:00 Intro
00:59 What are anti-trends and how to spot them
03:12 Tool 1: Pinterest
07:40 Tool 2: Google Trends
08:52 Tool 3: Glimpse
13:07 Tool 4: Claude AI finding top creators/websites
15:23 Tool 5: Ahrefs for analyzing traffic/backlinks
17:28 Tool 6: ViewStats checking creator growth

  continue reading

167 tập

Artwork
iconChia sẻ
 
Manage episode 435769531 series 3009205
Nội dung được cung cấp bởi Greg Isenberg. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Greg Isenberg hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss!

1) What are anti-trends and how to spot them
• Anti-trends = opposite of what's hot right now
• Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
• Why it works: Creates a unique moat + appeals to overlooked market segments
• How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
• Pro tip: Always be on the lookout for what's NOT being talked about

2) Tool: Pinterest deep dive:
• Shows monthly/weekly changes
• Reveals related trends
• Displays popular pins
• Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.

3) Tool: Google Trends + Glimpse hack:
• 5-year view of trend growth
• Related trends
• Social platform activity
• Topic maps
• Pro tip: Look for steady, sustainable growth rather than spikes

4) Competitive research workflow:
1. Use Claude AI to list top creators/websites in your niche
2. Analyze their traffic/backlinks with Ahrefs
3. Check creator growth on ViewStats

5) Key questions to ask:
• What products/services can I create for this anti-trend?
• Where's the audience hanging out?
• Any low-hanging fruit in terms of SEO?
• Which geographic markets are underserved?

6) Remember: Anti-trends are about serving overlooked markets
• There's often less competition and more passionate audiences in these niches
• Don't be afraid to go against the grain!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🚀 My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
https://www.communityempire.co/free-course

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

https://www.gregisenberg.com/

70,000+ people are already subscribed.

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

Episode Timestamps:
00:00 Intro
00:59 What are anti-trends and how to spot them
03:12 Tool 1: Pinterest
07:40 Tool 2: Google Trends
08:52 Tool 3: Glimpse
13:07 Tool 4: Claude AI finding top creators/websites
15:23 Tool 5: Ahrefs for analyzing traffic/backlinks
17:28 Tool 6: ViewStats checking creator growth

  continue reading

167 tập

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