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E28: Innovate, Engage & Retain: Noise's Tale of Tech & Community
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Nội dung được cung cấp bởi Ankur Gattani. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Ankur Gattani hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
Ever wondered how Noise, the trendsetting wearables brand, captures the hearts of 7 million active app users? It's not just about numbers – they're all about personalized experiences! Dive into their world, where data-driven strategies meet exciting customer journeys, designed for different life stages. Listen in to find out how they are engaging customers and retaining them in style.
- (01:04) - Gaurav's 15 Years As A Marketer Across Digital Companies
- (03:29) - Where Tech Meets Emotion, A Brand's Journey Unveiled
- (08:32) - Catch Them Young, Carry Them For Life
- (14:31) - The Role of Gamification in Post-Purchase Engagement
- (17:18) - How Noise Tailors User Experiences for Maximum Impact
- (21:20) - The Human Motive: Making Fitness Gamification Meaningful and Authentic
- (24:58) - Cohortization and Segmentation: The Key to Tailoring Vertical Experiences in Health Tech
- (29:32) - Health Tech: Engagement, Monetization, Personalization
- (34:32) - The Power of Tactical Triggers
- (41:01) - Strategic Priorities: Navigating Bandwidth Crunch in the World of Wearables
- (43:55) - Data-Driven Narratives: Unraveling Insights from the Yahoo
- (47:28) - Driving Decisions: The Data-Driven Journey in the Automotive Industry
- (51:26) - Which Metrics Does Noise Care About The Most?
- (52:52) - Gaurav's Inspiration & Growth Mindset
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