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094: What Humans Spend Money On
Manage episode 382360873 series 3312273
Nội dung được cung cấp bởi Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được Laura Minard, Shelby Kurz, Laura Minard, and Shelby Kurz hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this episode Laura talks about what people will spend money on.
We hear so often that no body sees the benefit of coaching.
That only occurs when you are unable to describe in great detail what they are actually purchasing.
Humans only spend money on four things:
1. Peace
2. Time
3. Money
4. Status
Find the way that your coaching relates to all of these things, and articulate that in your marketing and proposals.
It’s finding ways to bypass the ego that wants things to stay the same.
Enjoy!
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Mentioned in this episode:
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