Sparking Sustainable Change in Businesses with Matt Williams

The Sustainable Business Spotlight

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Welcome back to The Sustainable Business Spotlight with Amy Auble! Today, we're delving into the world of sustainability in business with our special guest, Matt Williams. He's the co-founder of GreenSpark, a company dedicated to empowering businesses to combat climate change, plastic pollution, and deforestation with planet-positive online tools.
In a world where integrating sustainable practices into business growth can seem daunting, companies like GreenSpark are lighting the way forward. They offer practical solutions for businesses to not only operate profitably but also to make a meaningful difference for the environment.
Join us as Matt sheds light on the mission of GreenSpark, shares insights into the journey of starting a sustainable business and offers valuable advice for both businesses and consumers alike. Let’s dive in!
In this Episode you will hear:

• 1.00 - Matt’s journey to GreenSpark.
• 3.00 - GreenSpark’s positive dual metrics: environment and business.
• 6.00 - Lessons from building a sustainable business.
• 10:00 - GreenSparks affordability strategies.
• 11:45 - GreenSparks growth: marketing approach and expanding network.
• 16.00 - Content creation: It’s slow burn.
• 18:14 - Advice for sustainable business owners: Start & understanding audience.
• 21:00 - Sustainable consumer habits: keep what you’ve got & buy second hand.
• 24:00 - Life as a CO-Founder.
• 26:00 - Exciting technology for the environment: Direct air capture and regenerative farming.

Whether you're a business owner seeking practical solutions or a consumer looking to make a positive impact, remember that every action counts! Feel free to drop me a message with any questions or topics you'd like to discuss. And if you know someone passionate about sustainability in business or who could benefit from this podcast, don't hesitate to pass it along to them.
Episode Specific Links:
GreenSpark
• Website: Greenspark
• Instagram: Greenspark
• LinkedIn: Greenspark

Amy's Links:
• Website
• Alpine Start Media's Instagram
• LinkedIn
• Jelt's Instagram