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Nội dung được cung cấp bởi David Ferguson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được David Ferguson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

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State Secrets: Inside The Making Of The Electric State

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Step inside the world of The Electric State! Join host Francesca Amiker as she takes you behind the scenes of Anthony and Joe Russo’s epic new Netflix adventure. Over six in-depth episodes, explore how the filmmakers transformed Simon Stålenhag’s stunning graphic novel into a cinematic experience like no other. Exclusive interviews from the cast and crew—including Millie Bobby Brown, Chris Pratt, Stanley Tucci, and the Russo Brothers—will help break down the film’s jaw-dropping visuals, emotional core, groundbreaking technology AND the creative secrets that make The Electric State. Join us in the countdown to The Electric State premiering exclusively on Netflix on March 14th. State Secrets: Inside The Making of The Electric State coming March 7th.

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Nội dung được cung cấp bởi David Ferguson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được David Ferguson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

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135 tập

#Business #David Ferguson #Tech Smart Boss

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The Tech Smart Boss Podcast

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updated cách đây 6 năm trước

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Trang chủ series•Feed

Nội dung được cung cấp bởi David Ferguson. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được David Ferguson hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.

We discuss how entrepreneurs, small business owners, and even those looking to make that jump into starting a business can leverage technology to grow faster, more efficiently, and be more profitable all on a DIY budget.

… continue reading

135 tập

#Business #David Ferguson #Tech Smart Boss

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Episode 135: How To Reuse Your Existing Content To Drive Sales (The Tech Smart Boss Way) 37:49

cách đây 6 years trước37:49

37:49

We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy. Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team. In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales. https://www.techsmartboss.com/135…

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Episode 134: How To Get Started With Time Blocking So You Can Be A Productive Tech Smart Boss 23:19

cách đây 6 years trước23:19

23:19

Sadly there are only 24 hours a day, 7 days a week and not even a Tech Smart Boss can do anything about that. But guess what, that is plenty of time. The key is to work smarter, not harder, so there's no excuse for not having time to get stuff done. One method that I use is called Time Blocking and it can help you clear out all the distractions and get to what needs to be done, but it takes some process, some discipline, and some tech. In this episode, I explain the concept of time blocking and how to implement it for yourself as well as your team. https://www.techsmartboss.com/134…

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Episode 133: How To Turn Your Employees Into Social Media Ambassadors For Your Brand 21:41

cách đây 6 years trước21:41

21:41

Trying to participate in social media these days is like trying to drink water out a fire hydrant. Everyone's doing it and for the few people out there actually trying to listen, you have a million people screaming "Hey, look at me!" So if you're going to do it, you don't want to do it alone, you need to bring your entire crew with you, and in business, that means your employees (and your extended network of partners, friends, and maybe even family). Google uses social shares as part of its magic box methods to influence search engine rankings. You want your team to know what amazing content you are publishing, ideally, it helps them offer better services to your customers and informs them on your message. But having them pay attention to your blog doesn't just happen, you need a process and a system. In this episode, I go through my process and some tools that I use to get your entire team on board with sharing your business content on social media and becoming aware of your content. https://www.techsmartboss.com/133…

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Episode 132: How I Lost Everything On My Laptop And Fully Recovered (The Tech Smart Boss Way) 28:05

cách đây 6 years trước28:05

28:05

I just went through the nightmare scenario we all dread, my laptop got completely wiped. Everything gone, brand new OS installed, all data gone. But being a Tech Smart Boss, I was able to get my entire workspace back up and running, without losing anything, in less than a day (and now my laptop is working better than ever). In this episode, I go through the various tools and processes that I used to restore and rebuild my laptop from scratch when I surprisingly lost all my data while getting a repair. https://www.techsmartboss.com/132…

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Episode 131: 5 Step Process To Being A Customer Centric Organization (The Tech Smart Boss Way) 25:24

cách đây 6 years trước25:24

25:24

I talk about being customer-centric all the time and frequently complain when I deal with companies that don't have the same approach to customer service that I believe should be delivered. But I've never gone into a step by step on how to become a customer-centric organization. It's like common sense, it's not so common until someone explains it to you. In this episode, I go through my 5 key steps that your organization should do (and continue to do) if you want to become a customer-centric organization. You don't want to miss this one. https://www.techsmartboss.com/131…

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Episode 130: How To Best Use Canned Responses In Your Sales and Support Teams 32:21

cách đây 6 years trước32:21

32:21

There are lots of ways to give poor customer support, and one way, to send a canned response to your lead or customer the wrong way. And yes, there is a right way. Leveraging canned responses is a key business process that you need to implement in your business, but done incorrectly and you could be ruining your brand. In this episode, I go over the canned responses that you should implement in your chat, help desk, and sales teams, and how to do it in a way that delights your customers, not upset them. https://www.techsmartboss.com/130…

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Episode 129: 7 Ways To Thank Your Employees (And Keep Retention High) 36:42

cách đây 6 years trước36:42

36:42

You've probably heard the saying "It's cheaper to keep em" in reference to marriage, guess what it applies to employees as well (but only the really good ones, you have to let the bad ones go fast or they can cost you quite a bit). Seriously though, one of the best signs of a mature and profitable company is the retention rate. And in many cases, it's not the salary (alone) that determines if your best team members stay or go. In this episode, I go over 7 tips to show appreciation to your team and try to keep them happy, content, and not looking to leave your business. https://www.techsmartboss.com/129…

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Episode 128: How To Use Content Curation As Part Of Your Social Media Strategy 42:00

cách đây 6 years trước42:00

42:00

When you're hanging out at a social engagement, we all see the same types of people. There are those who talk about nothing but themselves. Those that make boring small talk about the weather and other topics we don't care about. And then there's that person that tells stories, talks about engaging stuff you've never heard of before, and everyone just wants to hang around him (or her). Yes, I'm talking about the most interesting man in the world. Your social media channels are a lot like this. What are you posting as part of your social media strategy? I think is a pretty smart strategy of posting a little about yourself and a little about engaging topics that you curate around the interwebs, the best parts of the interwebs. But you may be thinking, who has time for that? In this episode, I talk about why you should add curated content to your social media strategy and how to go about finding it and some tools you can use to make the process easy. Https://www.techsmartboss.com/128…

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Episode 127: How To Hire A Project Manager (The Tech Smart Boss Way) 31:09

cách đây 6 years trước31:09

31:09

We talk a lot about project management technology (and we mention a bunch in this episode), but we never talk about perhaps the most important part of successfully managing projects, the project manager! And over the many years of managing and hiring project managers, this is probably the area where I have made my best hires, so I feel confident in sharing my experience in what you should look for when hiring a project manager. In this episode, I go over the soft skills and the technical skills you should look for when hiring a project manager to join your team. https://www.techsmartboss.com…

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Episode 126: How To Introduce Storytelling In Your Brand Marketing 27:31

cách đây 6 years trước27:31

27:31

The human brain is hard-wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method. The same process of telling a story that helps Hollywood be successful can also be applied to your business, even a small business. In your content and marketing, you can build a brand and engage and convert brand ambassadors, using the same storytelling techniques. In this episode, I talk about the concept of leveraging storytelling in your marketing and content creation and point you to a few good resources to learn more about the topic. https://www.techsmartboss.com/126…

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Episode 125: How To Improve Your Content Marketing By Pruning Old Content 27:29

cách đây 6 years trước27:29

27:29

Why prune a bush? To encourage healthier growth and rejuvenate it. It's a common thing we do to take care of our yard but it's something we rarely think about when it comes to the content on our blog. In fact, content pruning is a necessary thing, and it involves not just getting rid of old content, but in many cases, making old content better so it can grow you some more leads. In this episode, I talk about why you should content prune and how to do it. The end goal, maximize the value of your existing content and grow new leads from a little content spring cleaning. https://www.techsmartboss.com/125…

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Episode 124: 10 Super Easy Ways To Convert More Leads From Your Content 32:09

cách đây 6 years trước32:09

32:09

A Tech Smart Boss is always trying to drive more traffic, drive more leads, and drive more sales. But sometimes, the easy place to mine for new gold is to clean up all the gold you dropped and left behind. OK, we're not talking about gold, we're talking about digital gold, website visitors who give you their email information so you can nurture them into leads. And there's a lot of things you can do on your website to improve the conversion rate of your existing traffic without spending a penny on new content or traffic. In this episode, I go over 10 (really about 15) super simple methods to help users convert more often on your website content. And we discuss some of the technology you can use to make it happen. https://www.techsmartboss.com/124…

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Episode 123: How To Use Scrum and Agile Methodology For Non Tech Projects (The Tech Smart Boss Way) 29:33

cách đây 6 years trước29:33

29:33

We're all about productivity and getting stuff done as a Tech Smart Boss. Finding that perfect blend of great business process and do it yourself technology to grow your business is what we're all about. To that extent, I'm a big believer that as a small business, you must embrace your strengths, and part of that is being more agile and nimble than your larger competition. You can move faster and in better communication and coordination with your team. Leveraging components of Scrum and Agile Project Management methodology, which is heavily used in software development, can really ramp up the productivity for all the areas of your business. In this episode, I talk about how to leverage agile project management in all areas of your business, including sales, marketing, operations. It's not just for software development teams. Https://www.techsmartboss.com/123…

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Episode 122: 8 Essential Components of a Landing Page (The Tech Smart Boss Way) 38:43

cách đây 6 years trước38:43

38:43

We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the most important pieces of the puzzle, your landing page. Without a successful landing page, you can drive all the traffic to your site that you want, drive them away that is. You have to have a great landing page to seal the deal and get that visitor to give you their information and become a lead. In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one. https://www.techsmartboss.com/122…

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Episode 121: 9 Customer Service Metrics a Tech Smart Boss Should Track 32:21

cách đây 6 years trước32:21

32:21

If you listen to the podcast, you know there are 2 things I am really passionate about, great customer support and metrics. Not just any metrics, but metrics you can use to make a difference in your business. So you know I was excited to combine both topics in the same episode. In this episode, I go over 9 customer support metrics that you should monitor in your business and most of them your help desk software will not provide you out of the box. https://www.techsmartboss.com/121…

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Episode 120: What Is A Kanban Board (And How Does A Tech Smart Boss Use Them) 25:39

cách đây 6 years trước25:39

25:39

You may not know it, but odds are that you are using the Kanban project management methodology every day. In all areas of your business; sales, marketing, operations, development, and even in your own personal task management. It's a pretty simple concept, but when you combine the ability to have attributes like stages, priorities, assignees, time estimations, and more with the ease of seeing a task through all the stages of your defined process, Kanban boards are powerful. In this episode, I go over what a Kanban board is, how to get the most from it, and go over a few technology solutions that can allow you to bring this project management capability to your entire team. https://www.techsmartboss.com/120…

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Episode 119: 7 Types of Software Your Sales Team Needs In Their Tech Stack 32:31

cách đây 6 years trước32:31

32:31

It's been a while since I did a tech stack podcast, so since I've been using some new tools in my sales toolkit, I wanted to do a refresh episode. As with anything, a tech stack depends greatly on the type of business you're in. And in this case, what you're selling. I go over a tech stack that perfect for teams that sell products or services in primarily an Internet, digital marketing way. In this episode, I discuss 7 categories of Tech Smart Boss tools that your sales team needs to be the best they can be. And we cover a lot of options, so be sure to check the show notes for all the product websites mentioned. https://www.techsmartboss.com/119…

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Episode 118: 8 Tips To Take Your Customer Support From Good To Great 36:39

cách đây 6 years trước36:39

36:39

We talk a lot about providing excellent customer support on the Tech Smart Boss podcast. It's something that should just be the standard for business, but unfortunately, for most organizations, they fall short. In this episode, I go over 8 things that you should be doing from a technology and process perspective to deliver great customer support.…

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Episode 117: How To Do A/B Testing When You're A Small Business (The Tech Smart Boss Way) 36:37

cách đây 6 years trước36:37

36:37

A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a Ph.D. in mathematics if you do it the way some want you to. As a small business, you probably don't have the traffic to do highly scientific A/B testing and in general, your overall approach is going to be different (primarily focused on finding what works best). In this episode, I go over how to approach A/B testing when it's not your full-time job and you're not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales. https://www.techsmartboss.com/117…

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Episode 116: How To Write A Case Study For Your Business (When Your Customer Won't Go On The Record) 26:26

cách đây 6 years trước26:26

26:26

Case studies are excellent mid and bottom of the funnel evergreen content. Your potential customers may be ready to buy your product or service, they just need a little extra justification to pull the trigger. Seeing a case study that resonates with them can close the deal. But depending on your industry, it may be difficult to get customers to agree to do case studies. Especially if you are small and your customers are large. But never fear, a Tech Smart Boss always has a way to get the job done. In this episode, we cover what makes a good case study and if needed, how to take a slightly different approach and turn it into a use case so you can still achieve the goal of closing the deal. https://www.techsmartboss.com/116…

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Episode 115: How To Outsource Your Content Writing (And Avoid The Pitfalls) 36:37

cách đây 6 years trước36:37

36:37

We always talk about Content Marketing on the podcast and how it's typically going to be the best ROI for any bootstrapped business in terms of getting qualified leads. However, Content Marketing takes time, and to do it correctly takes even more time. And time is not something that a Tech Smart Boss has a lot of. So unless you just love to write, you generally have to have someone else write your content. Unless you've reached the stage where you can hire a content team, that typically means outsourcing it. But outsourcing anything has a lot of pitfalls, and outsourcing something as important as your content, has even more than normal. But if done properly, you can successfully navigate all the pitfalls and build a very successful content marketing strategy. In this episode, I discuss what some of those pitfalls are and how to avoid them. Plus I discuss a few options that I am currently using in my business. https://www.techsmartboss.com/115 Special Offer: Get 50% off your first 3 months of any Beamer plan. Are user engagement and client retention important to you? If so you should check out Beamer - a notification center and changelog plugin that lets you send announcements to users and site visitors for important news, latest products, updates, special offers and more. Used by top companies like Drift, Chargify and Vidyard and +5000 other sites to help get over 10x more user engagement. Our friends at Beamer are offering Tech Smart Boss subscribers a great deal for 50% off for your first 3 months. Just go to https://www.getbeamer.com/?ref=techsmart , sign up and enter this code: smart50…

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Episode 114: How To Align Your Sales and Support Organizations 24:11

cách đây 6 years trước24:11

24:11

Some of your best customer and lead information flows through your support organization, but that valuable intel never reaches your sales team, to help them do their job better. Things such as feedback on competitor products, what they like and don't like about your product or service, key personnel changes in the users of your product and service and more. As a growing business, it's essential to have proper alignment of your sales and support teams, to ensure this doesn't happen. In this episode, I go over both the process and technology steps you can take to ensure your sales and support teams are in sync as you grow. Https://www.techsmartboss.com/114…

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Episode 113: 5 Things To Do To Increase Your Content Dwell Time (And Your Search Engine Rankings) 20:31

cách đây 6 years trước20:31

20:31

One of the signals that Google uses to rank web pages is how long a person stays on that page before popping back into Google to search for the same thing. It's a metric called "Dwell Time." It's an important thing to increase on your website content, not just for Google, but to keep people on your site in general with the goal of converting them into leads. In this episode, I go over 5 things you can do to improve your dwell time, improve search engine rankings, and ultimately converting visitors into leads. https://www.techsmartboss.com/113…

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Episode 112: 7 Cognitive Biases That All Entrepreneurs Should Be Aware Of 37:50

cách đây 6 years trước37:50

37:50

As humans we all have cognitive biases. Many were developed to help us survive way back in the cave man days, but can be quite destructive for an entrepreneur. In this episode, I discuss 7 cognitive biases that I have researched and identified in myself over the past 19 years of being an entrepreneur. And I discuss the importance of counteracting your natural biases to make the right decisions for your business and in life. https://www.techsmartboss.com/112…

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Episode 111: The What and How of the 5 Whys Process (Root Cause Analysis) 30:45

cách đây 6 years trước30:45

30:45

Anyone with kids can appreciate the effectiveness of asking why over and over again until the response is "Because I said so" or "Because God made it that way." Well in business, it turns out asking why 5 times, leads to a great root cause analysis method. And it applies to more than just troubleshooting manufacturing issues at a Toyota robotics plant (where it originated), it can help you identify issues in your business, hone in on customer persona marketing messages, and even identify major constraints in your day to day life. In this episode, I break down the 5 whys process, what is it and how to use it. https://www.techsmartboss.com/111…

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Episode 110: 8 Key Search Engine Optimization (SEO) Metrics to Monitor 27:15

cách đây 6 years trước27:15

27:15

I've been talking a lot of about content and inbound marketing and how important search engine optimization or SEO is. It's one thing to have great content, but you also have to make sure you're putting your best foot forward with the search engines, to get them to recommend your content to their user and their search queries. In Episode 108, I talked about some of the technical factors of SEO, but with any implementation plan, you do the work, and then you need to track and monitor and measure to see if it's working (and improve if not). In this episode, I break down 8 key metrics that you should monitor related to SEO, to ensure that your content marketing efforts are headed in the right direction. https://www.techsmartboss.com/110…

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Episode 109: 6 Types of Bottom of the Funnel Content Your Business Should Have 34:24

cách đây 6 years trước34:24

34:24

We talk a lot about the sales funnel on the Tech Smart Boss podcast. As we said on Episode 35, your website should be a lead generating engine for your business. And part of that lead generation is to take your buyer through a journey. They start in the top of the funnel, or awareness stage. Just learning about your industry or putting names to their needs. Then they get into the middle of the funnel, or consideration stage. They know they have a itch, and are looking to scratch it. And then they are at the bottom of the funnel, they think you have the right solution and are just wrapping up their due diligence to cross that threshold and marry you (hopefully with a financial transaction to seal the deal). 💰 In this episode, I go over 6 types of content you need to serve the needs of your bottom of the funnel leads. And with this content, you can take them from highly interested opportunities, into long lasting customers. https://www.techsmartboss.com/109…

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Episode 108: 14 Key Things To Do To Optimize Your Content for SEO (The Tech Smart Boss Way) 30:13

cách đây 6 years trước30:13

30:13

I always talk about how important it is to write great content as part of a inbound marketing strategy. You want to write content that answers questions that people are asking so that search engines like Google can send them your way. But an equally important part of the equation, is to structure your content so that you send the right signals to Google that the content is worthy of sending traffic to. That is called Search Engine Optimization or SEO. In this episode, I break down 14 key things you should be doing on all your content, to make sure all the right signals are being sent to Google and that your Search Engine Optimization (SEO) is done correctly, the Tech Smart Boss way. https://www.techsmartboss.com/108…

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Episode 107: How To Determine If Live Chat or Chatbots Are Best For Your Business 25:34

cách đây 6 years trước25:34

25:34

Over the past 2 years I've made a complete reversal on the adoption of Chatbots. Back in Episode 49 of the podcast, I was all for Live Chat. And recently, in Episode 97, I went full blown Skynet, and sang the praises of the Chat Bot. But I never really gave a full explanation of why I went the chat bot route and I also don't want to leave the impression that everybody should go full speed into chat bots. So in this episode, I've going to go over the decision points you need to make to determine if live chat or chat bots are the way that your business should proceed. https://www.techsmartboss.com/107…

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Episode 106: 5 Steps To Set Up Your Email Marketing Automation Platform (The Tech Smart Boss Way) 30:05

cách đây 6 years trước30:05

30:05

Over the past 2 years, I've talked on the podcast a lot about content marketing, segmentation, customer personas, email deliverability, and automation. But I've never pulled it all together into an actionable task list of how to set up an email marketing automation too to bring it all together, until this episode. I just recently switched my email marketing automation platforms, so I found it very timely to share the steps I took so that you can have an idea of how to set up your own email marketing automation process. In this episode, listen to the 5 steps that I took as I migrated my email marketing automation platform, why those steps are important, and which pieces of technology I used to do it. https://www.techsmartboss.com/106…

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