TRENZ Unpacked - An Industry Insider's Guide with Brad Patterson

The Tourism Chat Show

This episode of the Tourism Chat Show, hosted by Michelle Caldwell, focuses on preparing for and maximizing the benefits of attending TRENZ. Guest Brad "Paddo' Patterson, a seasoned sales manager with over 20 years of experience at TRENZ, shares his insights. Discussion topics include the importance of follow-ups, effectively selecting and scheduling appointments, researching buyers, and strategically approaching different types of sales calls. Brad emphasizes the value of relationship-building, both before and during the event, as well as the importance of respecting every appointment. The conversation also touches on common mistakes exhibitors make and offers advice on avoiding them. Additionally, Brad shares personal anecdotes and advice on family travel destinations within New Zealand. The episode concludes with quick-fire questions to know more about Paddo personally. 00:00 Introduction to Market Research 00:40 Welcome to the Tourism Chat Show 00:57 Preparing for Trends 01:22 Introduction to the Guest Speaker 01:47 Engaging with the Tourism Chat Show 02:48 Trends Unpacked: An Interview with Brad Patterson 03:23 Understanding the Tourism Industry 04:04 The Evolution of Trends 06:23 Brad Patterson's Journey in Tourism 11:33 The Importance of Understanding Your Business 13:47 Strategies for Securing Appointments with Buyers 16:48 The Importance of Networking in Tourism 17:40 Common Mistakes in Tourism Marketing 27:00 The Importance of Making Connections at Events 27:50 Overcoming Introversion at Large Events 28:22 Learning from Industry Veterans 29:14 Navigating Different Markets 29:45 The Importance of Asking for Help 30:12 The Impact of COVID on the Industry 31:27 The Importance of Follow-Up After Events 34:08 Understanding the Importance of Inbound Operators 35:08 The Challenges of Changing Rates 36:11 The Importance of Preparation for Events 40:52 The Value of Building Relationships at Events 41:43 The Cost of Attending Events 46:03 The Importance of Networking at Events 46:50 Final Thoughts and Quick Fire Questions 47:08 Favorite New Zealand Destinations

This podcast has been produced with the support of Tourism Industry Aotearoa - the hosts and organisers of TRENZ.

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Today's Guest:

Brad Patterson - www.totallytourism.com

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