Power Kid Podcast: Diverse Marketing's Jeff Garb Talks Toy Sales

The Toy Book Podcasts by Adventure Media & Events

In this week's episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Jeff Garb, regional sales manager for the northeast at Diverse Marketing.

For more than 30 years, Garb led his own company — Jeff Garb & Associates — gaining acclaim for servicing the toy and gift industries throughout New England and the Mid-Atlantic States. With a team of 15 sales reps, Garb presented new toys, games, and gift products to more than 4,000 retailers, notably driving sales for Toysmith in the region. Garb joined Diverse Marketing last fall.

On the show, Garb discusses how the street he grew up on prompted him to join the industry and how the customer base is unique in the Northeast market. Additionally, Garb and Albritton discuss “force of nature” fads and how to make the best of them; best practices when recruiting and managing a sales team; and the recent changes and challenges to toy sales and how to pivot to best serve customers.

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