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Power Kid Podcast: Spin Master Creative Director Stephanie Guo
Manage episode 321723202 series 2911906
Nội dung được cung cấp bởi The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media. Tất cả nội dung podcast bao gồm các tập, đồ họa và mô tả podcast đều được The Toy Book by Adventure Media & Events and The Toy Book by Adventure Media hoặc đối tác nền tảng podcast của họ tải lên và cung cấp trực tiếp. Nếu bạn cho rằng ai đó đang sử dụng tác phẩm có bản quyền của bạn mà không có sự cho phép của bạn, bạn có thể làm theo quy trình được nêu ở đây https://vi.player.fm/legal.
In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes Spin Master Creative Director Stephanie Guo to the show. Guo oversees creative vision for key brands, including PAW Patrol, GUND, Mighty Express, Kinetic Sand, Orbeez, and Etch-A-Sketch.
On the show, Albritton and Guo discuss the unique differences between the traditional advertising industry and the toy industry. The duo delves into 2020's "PAW Patrol Years" marketing campaign with Dax Shepard and the core elements that have turned the PAW Patrol brand into an evergreen hit. Additionally, the conversation moves toward the rising trend of comfort toys and how Spin Master's GUND brand plays into that. Finally, the episode closes with some insight on the evolution and current stage of influencer collaborations and creativity within the industry.
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