How to Have Confidence in Your Calling with Shari Braendel

The Tricia Goyer Show

We all want to know what looks best on us, especially if it means making our closets (and lives) a little more streamlined. While the idea has been around since the 80s, color analysis is making a major comeback, as can be seen all over TikTok. Over two decades ago, Shari Braendel took her passion for fashion and helping others and turned it into a thriving color analysis organization. With no formal business training, Shari has grown the company from 12 consultants to over 400 since 2010.

As a woman of faith, Shari's business is based on the Biblical perspective of beauty and faith, making it different from other color analysis programs. Shari believes that we're all fearfully and wonderfully made, yet we're all created differently. No woman should ever feel less than beautiful because she doesn't have a particular body type. Shari and her team are dedicated to helping women love the body God gave them without making them feel inadequate.

Shari is a color analysis queen and was one of the first 50 women in the U.S. to be trained in color analysis. But her passion for fashion and helping others goes beyond just color analysis appointments. After seeing the profound impact one of her color workshops had on a Texas nonprofit that served victims of sex trafficking, Shari founded the Women Matter Initiative (WMI), which works in conjunction with nonprofit organizations to serve women healing from crisis or distress. Through these free color analysis workshops, Shari and her WIM ambassadors aim to teach women how to dress with confidence and dignity.

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