With Michael Tobin OBE: Sales is the junction of trust and need

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Host Paul Owen meets Michael Tobin OBE, CEO of Telecity from 2002 to 2014, a company he took from £6 million to £1.7 billion market cap during his tenure. Now wearing many hats as entrepreneur, investor, mentor and philanthropist, Mike focuses much of his fund-raising efforts on children's charities.
In 2016, Mike ran 40 marathons in 40 days to raise money for the Prince's Trust and, in 2020, he completed an immense 60-mile nautical trek across the Antarctic plateau to the South Pole to raise funds for The Lewis Moody Foundation and The Brain Tumour Charity. He personally raised £110,000 for the trek.

3 key areas are discussed in each episode with an experienced business leader: 1. What makes a successful sales team? 2. How to motivate yourself and your teams when growing a business; 3. The role of leadership in company growth.

Tune in to hear Mike's views on the VPN of trust, why SMEs should rein in their hard sales approach, using storytelling rather than pitching, and the true role of leaders if you want to scale your business.

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