With Nicola Cook: Why SMEs fail to scale and the 3 pillars of sales motivation

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Host Paul Owen meets Nicola Cook, Founder and CEO of Company Shortcuts, a consultancy that specialises in helping companies achieve rapid growth. As well as training and consulting on all things sales, Nicola is the author of 2 bestselling books and a highly respected international speaker on sales and business growth.

3 key areas are discussed in each episode with an experienced business leader: 1. What makes a successful sales team? 2. How to motivate yourself and your teams when growing a business; 3. The role of leadership in company growth.

Tune in to hear Nicola’s views on how the internet changed sales forever; why SMEs often struggle to scale-up their sales engine; and the 3 pillars of motivation.

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