Women in Sales - Nicola Cook: Sales tactics for tougher times

The True Sales Podcast: Selling with Honesty, Consistency & Confidence

Women are under-represented in sales so this series focuses exclusively on Women in Sales. My guest in Episode 3 is Nicola Cook, Founder, CEO and Chief Opportunity Officer of Company Shortcuts, a specialist in sales acceleration.
As well as running her successful and fast-growing company, Nicola is also an award-winning entrepreneur, a busy (and award-winning) public speaker and the author of 2 bestselling books.
Nicola's vast business experience, expert sales insight and no-nonsense style of delivery makes an engaging and entertaining episode. There are a few laughs too!
We hear Nicola's overview on the sales tactics and business strategies needed right now as tougher times loom. Clear, practical guidance based on new data and years of business experience make an hour with Nicola time very well spent. In addition to these tips, we hear about the updated 2nd edition of one of Nicola's bestselling books, The New You.
In addition, as with each guest in this series, we explore the differences Nicola has found being a woman in sales - has it been harder for her than it has been for men with a similar background? And - contentious question alert - are women actually better at sales than men?
We close our conversation with Nicola's sources of inspiration - always a couple of additional ideas for your reading or listening list.
If, after listening to Nicola, you'd like to get in touch with her direct, you can find her on LinkedIn or via her company's website: https://companyshortcuts.com/. Alternatively, if you'd like to buy any of her books, including the new edition of The New You, follow this link: https://nicolacook.co.uk/

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