From Faster Commutes To Better Communities, We’re All Working For Waze

The Unconventionals

Waze is the world’s largest community-based traffic and navigation app, and its 50 million users are dedicated to outsmarting traffic together. The maps are crowdsourced from roads users have driven on — so they’re always up-to-date. And to take it a step further, drivers can share real-time information about construction, congestion, and speed traps, which alerts other drivers and helps them find a faster route.

In this episode, we talk with Julie Mossler, Head of Global Communications and Policy at Waze. She discusses how Waze depends on large, active communities to help drivers avoid traffic headaches — and how the company got started before those communities were existed. We also check in with David Rogers from the Columbia Business School for a deeper look into why Waze has succeeded with crowdsourcing while so many others have failed.