Make No Little Plans: Lagunitas and the Craft Beer Movement

The Unconventionals

The next time you’re at your favorite bar, take a look at the beer menu and count how many craft choices are on it. Chances are the list is growing each day. So after you order a delicious brew, raise your glass in honor of Lagunitas Brewing Company.

Lagunitas reshaped the beer industry when it became one of the first brewers to regularly bottle an India Pale Ale. This helped create a craft beer craze, which is now posing a serious threat to big beer companies like Anheuser-Busch, Miller, and Coors. Lagunitas recently opened a brewery in Chicago — making it easier for them to distribute fresh beer nationwide and further disrupt the American beer market.

In this episode, host Mike O’Toole visits Tony Magee, founder and CEO of Lagunitas. They discuss how craft beers have all the momentum with young drinkers — and why the industry giants should be worried.

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