Levi Morehouse - Building an Accounting Software for Franchises

The Vertical Software Podcast

Levi's Story

1. You went from working as a Chartered Accountant at small to mid-sized companies to building a software company. What was that transition like?
2. Tell us about Ceterus. What pain points were you first trying to solve? How has that evolved?
3. Accounting software is a relatively competitive space – and yet Ceterus continues to grow quickly. How much do you actually focus on your competition?

The Future of Accounting

1. There are a number of software companies looking to automate various processes that used to be done over Excel. Where are we in the transition from spreadsheets to software?
2. What kind of role can accounting software play as businesses shift toward trends such as remote work, e-commerce and etc.?
3. What is the role of an accountant/financial leader in a small business today?

Background on Levi Morehouse and Ceterus

Levi Morehouse is the Founder and CEO of Ceterus, a company with the mission of empowering small business entrepreneurs and the accountants who serve them with industry-specific automation and reporting technology. Founded in 2008, Ceterus takes an innovative approach to accounting using technology backed by professionals to provide time-saving and insightful solutions. Today, their end-to-end solution empowers thousands of franchise entrepreneurs and CPA firms nationwide. Headquartered in Charleston, South Carolina, Ceterus has raised millions in venture capital and been named to the Inc. 5000 list of fastest-growing companies for the past four years.

A former CPA and small business entrepreneur himself, Levi writes and speaks regularly about the future of the accounting profession, with his thought leadership pieces featured in publications such as Forbes and Accounting Today. He has also been featured as a speaker for Startup Grind by Google, the Southeast Fintech Conference, and the Intuit Connect conference. In addition, he has been featured on podcasts such as Real Clear Radio Hour, The Tech Life Podcast, the Success in Business Podcast, and the Startup Sense Podcast.