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Build-A-Bear Workshop, Inc. (BBW) Sharon John, CEO
Manage episode 350809568 series 2612480
Build-A-Bear is
a multi-generational global brand focused on its mission to "add a little
more heart to life" appealing to a wide array of consumer groups who enjoy
the personal expression in making their own "furry friends" to
celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar
retail locations operated through a variety of formats provide guests of all
ages a hands-on entertaining experience, which often fosters a lasting and
emotional brand connection. The company
also offers engaging e-commerce/digital purchasing experiences. In addition,
extending its brand power beyond retail, is dedicated to creating engaging
content for kids and adults that fulfills the company's mission, while the company
also offers products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers.
154 tập
Manage episode 350809568 series 2612480
Build-A-Bear is
a multi-generational global brand focused on its mission to "add a little
more heart to life" appealing to a wide array of consumer groups who enjoy
the personal expression in making their own "furry friends" to
celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar
retail locations operated through a variety of formats provide guests of all
ages a hands-on entertaining experience, which often fosters a lasting and
emotional brand connection. The company
also offers engaging e-commerce/digital purchasing experiences. In addition,
extending its brand power beyond retail, is dedicated to creating engaging
content for kids and adults that fulfills the company's mission, while the company
also offers products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers.
154 tập
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