How To Develop A More Effective Contact & Conversion Process

The Weekly Boost

One of the expectations that I always try to set with agents when they venture into the game of generating leads online is this …

Buyers (and sellers) are going to be ready when they choose to be ready, not when you want them to be ready.

So when a lead isn’t ready to list or buy right now, we develop this notion that it’s a “bad lead.” But that’s just not true.

Closing more deals is about doing three things well:

1. Meet & talk to people
2. Nurture the relationship
3. Negotiate & close more deals

You can’t jump from step 1 to step 3 without investing some serious time, effort, and energy into step 2.

In this episode, I share some strategies for nurturing the relationship and developing a long term strategy to get them to the finish line.

Click the flash-player below to listen now:

Show-notes:

• You can use automation to assist in making the sale, but it doesn’t replace the nurturing process [1m:20s]
• The three step process to closing more deals [2m:27s]
• You don’t need more or higher quality leads, you have a lead nurturing problem [3m:30s]
• Understanding the Pancake Effect in your lead generation process [3m:51s]
• How many contact attempts does it take to close a lead? [4m:17s]
• Online leads are button pushers and form fillers [7m:09s]
• The consumer is likely sitting in front of a computer with 5 different browser tabs open – why should they choose you over those 4 other agents? [8m:00s]
• The State of Lead Conversion and Sales Report by Verse [9m:04s]
• You’re going to beat out 83% of the competition if you just make meaningful contact within 5 minutes or less [9m:38s]
• Using Zapier as your connectivity bridge to get leads out of Facebook and into your CRM [10m:54s]
• How we use lead forms and custom questions as part of our qualification process [11m:15s]
• Consumer leads “don’t suck” they’re just early entry buyers [12m:33s]
• What our long-term nurture process looks like [14m:36s]
• The long-term nurture tool we like to use in addition to your drip campaigns [18m:15s]

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Mentioned In This Episode:

• The State of Lead Conversion In Marketing & Sales by Verse
• Verse.io
• Register for my on-demand Mastering Facebook Lead Ads webinar