#133 Choosing the Dream and Committing to the Process with Laurie Kellough

The Well with Mandy Balak

Laurie Kellough is a brand and business strategist, an A+ conversationalist, and a lover of country music, all things western, and of course the Calgary Stampede.

Laurie's lifelong passion for business began at the tender age of six when she asked her mom for a “Business Woman’s Package” for Christmas. From there she curated her very own store in the family living room with a price tag on everything from the chesterfield to the piano. Little did she know that she was crafting customer experiences and journey mapping long before these concepts became industry buzzwords.

After earning a marketing degree from the University of Lethbridge she had her sights on a career in fashion, music, or sports marketing, but she unexpectedly found herself immersed in the world banking. Surprisingly, she discovered that helping people achieve their dreams and attain financial freedom was genuinely quite exhilarating.

After that she joined one of the world's largest advertising agencies and then onto one of Canada's top workplaces. She had the opportunity to work on groundbreaking campaigns and solve complex industry challenges, all while building meaningful relationships with her leaders, teams, clients, and business owners across Alberta and beyond.

4 years ago this past June Laurie decided to channel her 6 year old self and make the leap to entrepreneurship as a marketing consultant. Although it’s been challenging, and there have been a few tears and all nighters along the way, she’s never felt more confident or happy pursuing this dream.

To connect with Laurie visit lauriekellough.com or say hi on Instagram @kellough_co

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