Managing Brand Reputation: Action or Virtue Signalling

The Winners Club

Managing Brand Reputation: Action or Virtue Signalling

The Winners Club is the weekly podcast that shares the highlights and insights from some of the most meaningful and impactful conversations from the No.1 community on Clubhouse, The Winners Club. Join your hosts for key lessons and learnings shared during the week by world-class speakers who include billionaires, business icons and elite level performers from across the globe.

In this episode, we are joined by Rob Flaherty who is the Global Chairman of one of the biggest marketing branding, PR agencies and communication organisations on the planet Ketchum. This is part 2 of a 4-part series, and today we will talk about what's happening underneath the surface of big brands and businesses; is there actually big action being taken or is it useless virtue signalling? And how do you spot the difference.

As well as wisdom and insights shared by Rob, we are also honoured to have this conversation professionally curated by author and Global PR expert David Gallagher alongside John O’Brien MBE, EMEA managing Partner of Omnicom’s ONE HUNDRED agency Consortium

Rob Flaherty shares:

• The brand team needs to be genuinely diverse
• Utilising marketing to effectively service underserved markets.
• What is ESG and why is it important
• The responsibility of a brand to the stakeholders
• How brands are playing a role in mental health
• The huge role for brands to play in education

This podcast takes you into a depth of conversation that is rarely heard in the public domain and gives you the inside scoop on often unheard stories of how great people have been able to achieve great things. The Winners Club community on Clubhouse has fast become one of the main hubs of tactical content on entrepreneurship, thought leadership, business growth, brand development and social media marketing expertise and this podcast is another way for you to consume this community's elite level audio.

For more information on The Winners Club head to http://thewinnersclub.club/