Revolutionize your Brand - Using Attention to Detail and Overall Appearance to Skyrocket your Growth

The wrightBYcooper Show

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Can an orthodontist with crooked teeth truly earn your trust? Join Dr. Brynn Cooper and Brian Wright in this thought-provoking episode of the Write by Cooper audio experience as we dissect this very dilemma. Through candid discussions and revealing personal anecdotes, we explore how the dental appearance of orthodontists can make or break patient trust, especially among adults. Drawing parallels to other fields like plastic surgery, we unravel the competitive nature of the orthodontic industry and emphasize the critical importance of professional appearance in maintaining credibility.
But we don’t stop there. We zoom in on the often-overlooked aspects of running a successful orthodontic practice, from initial patient interactions to the nitty-gritty of business operations. Learn why investing in clear aligners for your staff can be a game-changer and hear our humorous family tales that underscore the inefficiencies of outdated methods like analog braces. Whether you’re an orthodontist or just someone curious about dental practices, this episode is brimming with practical advice and real-world examples designed to elevate your understanding and appreciation of modern orthodontics.

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1. Orthodontists With Crooked Teeth (00:00:00)

2. The Importance of Attention to Detail (00:06:33)