Tracking Real Consumer Reactions with EmotionTrac

The Zee Marketing Podcast

Aaron Itzkowitz is the founder and CEO of EmotionTrac. EmotionTrac is an AI-driven AdTech tool that replaces the need for a focus group. Using insights from real people combined with AI, EmotionTrac uncovers the emotional triggers that tell you how people respond to your ad. In this episode, Aaron Itzkowitz describes how EmotionTrac works and outlines several use cases. While he goes into more detail about it, it basically works as follows. Users get paid in fungible tokens they can redeem for prizes to watch ads on their mobile devices. EmotionTrac’s technology can read facial expressions that indicate emotional reactions such as disgust, delight, laughter, happiness, and sadness to accurately determine how users respond to the ads without violating user privacy, giving advertisers honest feedback and consumer responses in real time.

Learn more: https://www.emotiontrac.com/

https://www.linkedin.com/in/aaronitzkowitz/

Watch this episode on YouTube here: YouTube Episode