How We Turned a Launch Day Disaster into a $250k Win (And Why Getting Sick Was the Best Thing That Happened)

Therapists Rising Podcast

Creating an online program as a therapist can feel like juggling client sessions, ethical considerations, and tech challenges all at once. In this episode, I pull back the curtain on our recent Incubator launch and share valuable lessons that every therapist venturing into the online space needs to hear. Whether you're an experienced online educator or just starting to explore digital possibilities for your practice, these insights will help you navigate the unique challenges therapists face when expanding beyond the therapy room.

If you're feeling overwhelmed or uncertain about taking your therapy skills online, this episode is your lifeline! I reveal the powerful lessons and mindset shifts that helped us overcome unexpected hurdles and achieve remarkable growth in serving therapists like you. These aren't your typical business tips, but I promise they'll be your secret weapons for boosting your confidence and embracing the journey of becoming a therapist-entrepreneur.

Therapists who can adapt to challenges and continuously improve their online offerings are the ones who will thrive in the digital space while maintaining their clinical integrity. You deserve to be one of those practitioners! You'll walk away from this episode ready to face the unexpected, optimize your content for fellow therapists, and create more value for your clients and colleagues alike.

Today, I talk about:

• (2:20) The unexpected health challenge that threatened to derail our launch (and how we modeled self-care for our community)
• (7:30) Why streamlining our content led to better engagement and results for busy therapists
• (13:40) The power of perceived value and how a simple $49 upgrade transformed our launch and increased participant commitment
• (19:50) The importance of a strong pre-launch strategy and how it grew our email list of therapists by thousands
• (25:15) Why continuous improvement and post-launch debriefs are crucial for long-term success in the online therapy education space

Listen in, and be sure to share this message with a fellow therapist who's considering expanding their impact through online programs!

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"I love Dr. Hayley and Therapists Rising." <– If that sounds like you, please consider rating and reviewing my show! This helps me support more therapists — just like you — move toward expanding your impact and creating additional income streams beyond one-on-one therapy. Click here, scroll to the bottom, tap to rate with five stars, and select "Write a Review." Then be sure to let me know what you loved most about the episode!

Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes tailored for therapists entering the online space, and if you're not following, there's a good chance you'll miss out. Follow now!

Links mentioned in this episode:

• The Incubator Program for Therapists
• Therapists Rising Instagram
• Freebie: The Ultimate Guide for Therapists to Create and Sell a Profitable & Impactful Online Program
• Freebie: ChatGPT Prompts to Help Therapists Create an Online
  Program [from Scratch] Quickly and Easily.
• Want to create (or level up) a freebie/lead magnet of your own? This episode deep dives into how to create a great opt-in that will grow your email list by thousands! Tune in here to Episode 108